This is the identity system for Coughlin Construction, a construction firm from North-East Ohio. They specialize in commercial toilet partition installation, sales and service. They were looking for an identity to match the high quality workmanship they deliver. It needed to be precise, readable and nothing generic.
I developed ideas among the theme of the company's Irish background, something that is very important to them. The glyph of the logo is a stylized shamrock. I used contrasting font choice to convey importance and readability. The rest of the identity system carries these ideas throughout and they all combine to match the quality of the product Coughlin Construction delivers.
