GameStop, a nationwide video game retailer, has had pretty generic white plastic bags for as long as I can remember. I set out to redesign their bag with intentions of bringing it up to par with the rest of their corporate image.
I settle on a much larger size than the original bag to accommodate the large strategy guides they sell. The front of the bag contains a macro-style view of a classic game controller which fits the company wonderfully. On the sides I compiled the box art of several of the major video game releases for the year and placced them in a collage pattern across both of the sides.
